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Web Survey Bibliography

Title Evaluating domestic and international Web-site strategies
Author Simeon, R.
Source Internet Research, 9, 4, pp. 297-308
Year 1999
Access date 17.03.2004
Abstract This paper presents the AIPD approach to the evaluation of commercial Web sites within or across borders. The author explains how benchmarking techniques can be used to compare attracting, informing, positioning, and delivering (AIPD) strategies of Web sites in order to clarify strategic opportunities or advantages. The AIPD model is then used to compare the Internet strategies of some Japanese and American banks. Results show that Japanese banks have created more dynamic and content rich Internet environments than their American counterparts. Cultural and institutional differences are given for the contrasting approaches to Web design, information and service delivery.
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Year of publication1999
Bibliographic typeJournal article
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Web survey bibliography (4086)

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